Metrics are measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production. A group of metrics will typically be used to build a dashboard that management or analysts review on a regular basis to conduct performance assessments and build business strategies. They are used to compare one period of time to an earlier period of the same length.
Metrics are also referred to as stats.
WEB MARKETING SPECIAL USE OF METRICS
In depth data gathering about visitor behavior on your website. It tells you who is coming to your website, what pages they are looking at, where they came from and where they go to. It tells you what content they are reading and how they move through your site. It follows the click stream of your visitors and gives you intelligent data you can use to test content and pages to improve the results from your website. (expansionplus.com)
EXAMPLE: We need to look at the metrics before we decide to put more money into Pay Per Click.
