COPY

(graphic arts) the idea and words (brochures) 2. the significances of the issue, what’s in words.  3.  words to be used in the final product in any promotional piece.  (Admin Dictionary)

(businessdictionary.com)

1. General: Duplicate or reproduced version of an original work.

2. Advertising: Text or message portion of an advertisement, including the headline, sub-headlines, body copy, and the advertiser information (signature). See also advertising copy.

3. Internet: Content matter of a website, as distinct from the graphics, menus, and navigational tools.Main Entry: 1copy

Pronunciation: \ˈkä-pē\

Function: noun 

Inflected Form(s): plural cop·ies

Etymology: Middle English copie, from Anglo-French, from Medieval Latin copia, from Latin, abundance — more at copious

Date: 14th century 4 a: matter to be set especially for printing b: something considered printable or newsworthy —used without an article <remarks that make good copy — Norman Cousins> c: text especially of an advertisement