(businessdictionary.com)
1. Text matter of a document or publication in any form. Content is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.
2. Essence of a communicated message or discourse, as comprehended or received by its intended audience.
3. Glue’ that makes a website ‘sticky’ makes visitors return, and keeps them from leaving.
4. What is contained within – the meaning or significance of a book or other work – subject matter.
The number one reason users go to a website is content. While you need a pleasing design, it is the written content and the keywords that make or break your success online. You need a core message with good information specifically targeted to your users. Your content has to resonate with them the moment they log on to your website. Web users read differently. It is vital to have your content written specifically for the web – not just transferred from a print document. A content strategy will increase usage of your site and improve your conversion ratio. (expansionplus.com)