The distinguishing symbol, mark or name associated with a particular product or service by which the consumer may readily identify it. A brand name is usually copyrighted by the owner. (Admin Dictionary)
Strategies beget brands, and brands in today’s marketplace transcend products. Brands are much more than what you eat and drink or brush your teeth with. Brand strategy is the summation of all your communications. Premeditated or accidental, you decide. (Sergio Zyman –The End of Marketing As We Know It)
A brand name is nothing but a word in the mind, albeit a special kind of word. A brand name is a noun, a proper noun, which like all proper nouns is usually spelled with a capital letter. Any and every proper noun is a brand, whether it’s owned by an individual, a corporation, or a community. Philadelphia is a brand name for the leading cream cheese but it’s also a brand name for the City of Brotherly Love. (Al Ries – The 22 Immutable Laws of Branding)
EXAMPLE:
Because of the Marketing team, our brand was known worldwide.
