To find out what people want or will accept or will believe, one does SURVEYS. When you have one done, the data should be USED. The real fault in doing surveys is not using the result in promotion.
Promo done without survey, magazine ads without survey, fliers without survey, you are going it blind.
Working without surveys, you could spend thousands on promotion and lose it all.
Or working WITH surveys, you could spend hundreds on promotion and make hundreds of thousands.
Surveys of old public and new public each require a different survey and a different survey action and different promotion. Each survey has to be done and then each public promoted to.
Survey, lack of, is the weak link in all promotion. (Marketing Series4 SURVEYS ARE THE KEY TO STATS)