Someone who has given us their contact information because they are interested in our services. They are called a “reach” because they are reaching for our services. This is the main point to think with when deciding if someone is a reach. The only exception to this is if the person is out of the company’s service territory, such as South Dakota. In this case, they are only considered a prospect, even if they do want what we deliver.
Typically a reach is someone who calls us directly because they saw a piece of promo or were referred by a friend. However, a reach is also someone we meet at an event who says they want an estimate, once the reach is confirmed. They are also self-generated contacts from the salesmen and people leaving messages during off hours asking for an appointment. It does not matter how the request for an estimate was expressed, if the person wants an estimate, that person is a reach.
Reaches are the lifeblood of the organization. When the number of reaches are down, it’s guaranteed that appointments, estimates, and finally sales, will all go down too. It’s Division 6’s responsibility to ensure the organization is flooded with new reaches every day. This ensures the rest of the organization is kept working.