A potential buyer or customer. May also be referred to as a “Sales Lead”, or simply “Lead”.
Someone who has given us their contact information but is not currently interested in our services. Examples of this could be someone who would like us to send them information about future sales or events, such as the Parade of Ponds, or someone who entered their name in a contest to win something. For example, names from a guest book would be considered prospects, unless the person explicitly indicates that they would like an estimate. (POL Policy)
EXAMPLE:
Please get in touch with that prospect, and let’s see if we can advance them into a reach.
