Commonly shortened to “PPC”, it is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.
PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites.
EXAMPLE: Our job schedule is only booked out 3 weeks right now, so we should increase our Pay Per Click budget to get more leads and land more jobs.
