Main Entry: come–on
Pronunciation: \ˈkəm-ˌȯn, -ˌän\
Function: noun
Date: 1902
1 : something (as an advertising promotion) intended to entice or allure
(noun) 1. Something offered as an inducement (Webster’s New World Dictionary) 2. something offered to attract or allure; enticement; inducement. (World Book Dictionary)
If we tell a person there is something to know and don’t tell him what it is we will zip people in to find out more. So in using come-on, one simply does that. You either have or you create interest in your prospects – then you channel them along. Their own curiosity will pull them along the channel, providing you created the correct mystery in the first place. You channel by indicating where and how to get the data – never just GIVE the data. And one can keep on doing this to a person – shuttle them along using mystery. (Marketing Series 6 COME-ON DISSEMINATION)